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FREE parking on a Sunday throughout December is returning to Southend in a bid to boost business through the festive season.
Southend Council has announced the return of free Sunday parking in all council-managed car parks across the city, to encourage residents and visitors to shop locally and support the local economy.
Starting on Sunday December 1, free parking will be available every Sunday throughout December, up to and including Sunday December 29.
This offer applies to council-run off-street car parks only and does not include on-street parking bays.
This year, the campaign coincides with Small Business Saturday on 7 December, a national initiative that highlights the importance of shopping locally and supporting small businesses.
Coun Daniel Cowan, leader of Southend City Council, said: “The Christmas period is vital for small businesses, and we’re encouraging people to get offline and use local shops with free festive parking on Sundays in December for both residents and visitors to Southend.
“Shopping local isn’t just for Christmas; it’s for every season.
“When you buy local, you’re helping to create jobs, grow the economy, and keep Southend thriving. For those planning regular visits, the Southend Pass makes parking convenient year-round, and our Tradesperson Permit supports essential services.
“As we approach the festive period, I encourage everyone to explore the It’s Local Southend directory for holiday gifts and services, especially on Small Business Saturday, and to keep supporting local businesses year-round. Together, we can make a positive impact on our city.”
For more information about Small Business Saturday and how to get involved, visit the Small Business Saturday UK website.
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